How to Find Out if Your Copywriter is Good
If you're interested to make money online, you're going to have to have a website. That site has to be well written, most especially if you're hoping it will bring in profits. Unless you're good at copywriting already it's a good idea to employ someone who is experienced to compose the text on your website. A great copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, not all copywriters are the same. Some copywriters are just gifted. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Here is how you can figure the difference.
Does the copywriter have his or her own web site? Any copywriter worth employing is going to have his or her own site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are putting up? Examine the copy on this web site. If it is replete with typos and grammar errors this is a bad sign.
How well do you react to the copy on the copywriter's web site? This is more involved than simply noting grammar mistakes. Does the text cause you to experience any kind of emotional reaction? Does the copy prompt you to like the copywriter? Does the web copy make you want to follow up and learn more about them? Does the web site copy make you feel like you should hire the writer right away? Does the copy make you want to run the other way? Does it make you angry? All of these are important reactions and you must pay attention to them.
Inquire into the writer's's background a little. Search for reviews on independent websites and forums. It's unlikely that you will find any negative reviews on the writer's own site. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the copywriter to furnish you with one or two references. Make my explanation sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
It is essential to actually go over any samples furnished to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially crucial if the copywriter claims he or she is an expert in a subject. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
There area lot of ways to figure out whether or not a copywriter should be hired. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.